Jan 30, 2024
In this episode, Mike discusses situations where you've enrolled in Google Local Services or Google Guaranteed and are not closing leads. When this is the case, rather than continuing to spend money, it's often best to take a step back, discover the root of the issue, and correct it before proceeding.
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Jan 27, 2024
In this episode, Mike lays out some advice on effectively tanking your marketing. Whether it's by wasting money, ignoring customers, skipping meetings, or anything else, this is an excellent guide on how to get the least amount back from your marketing. You may want to see positive returns from your marketing efforts;...
Jan 26, 2024
In this episode, Mike talks about the biggest mistake that companies who focus predominantly on insurance claims make when trying to enter the retail market. When making this transition, instead of just relying on the traditional forms of generating business like door knocking, it's important to increase marketing and...
Jan 5, 2024
In this episode, Mike sits down to have a discussion with Stephen Spence, the Managing Director at Project Map It. Stephen explains the utility of their software and how contractors can use it to increase sales. A point is made that many contractors often pay for software like CRMS and only scratch the surface of...
Jan 4, 2024
In this episode, Mike goes over tips and tricks on how to get the most from your marketing manager. Companies often hire a marketing manager without a proper vision for them. This can lead to frustration on both sides. Clear expectations and a well-thought-out plan will ensure you can get the most out of your marketing...