Apr 1, 2026
In this episode of the mission control podcast Mike sits down with Matt Grassmyer, the Director of Outside Sales at HailTrace, a weather consulting company specializing in severe weather forensics. Matt shares how roofing companies can master customer acquisition before, during, and after a storm. He explains that the biggest mistake roofers make is waiting for weather to hit before seeking new opportunities , emphasizing the need to build brand awareness 365 days a year. Matt highlights using HailTrace's technology to monitor past customers' neighborhoods, providing peace of mind and generating easy referrals. He also covers post-storm follow-up strategies and using sales feedback to build a purposeful content calendar.
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Check Out Hail Trace:
Website: https://hailtrace.com/
Facebook: https://www.facebook.com/HailTrace
LinkedIn: https://www.linkedin.com/company/hail-trace/
Instragram: https://www.instagram.com/hailtrace
Matt Grassmyer
Facebook: https://www.facebook.com/matt.grassmyer
LinkedIn: https://www.linkedin.com/in/matt-r-grassmyer/
About Michael Stearns & Ascend Digital Agency
Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.
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Website: https://ascenddigitalexperts.com/
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